Zalando & Google launch Project Muze, a fashion experiment using machine learning
Mercedes-Benz V-Class launch campaign got shortlisted at the Effie Awards
"Dirty Driving" wins Grand Prix and Gold at the AutoVision Awards of the IAA 2015
Launch of the new print campaign for the Mercedes-Benz Citan TOURER
.freelance creative director
#writing from claim to copy
+ production supervision
> 9 years of genre experience
*traditional and digital ideas
• content strategy
This means that every piece of the puzzle is part of the big picture. Every piece has got its own function and is as important as the other ones.
I believe in great creativity meeting the deadlines without anybody meeting a shrink.
The trick: Make a plan and be open for shortcuts.
Once upon a time where everybody talks about content, the ones celebrating story-telling are living happily ever after. The end.
Zalando and Google
"First Sailed Mona Lisa"
"Brand & Content"
"Brand & Experience Design"
(not like physical or something)